What is one of the core reasons cognitive bias persists according to the text?

Cognitive bias persists primarily because experts often believe they can make unbiased assessments. This belief can lead individuals to overlook their own cognitive distortions and assumptions, thus reinforcing the very biases they aim to mitigate. When experts are confident in their abilities, they may not engage in the necessary critical self-reflection or seek out differing viewpoints that could help them identify potential biases in their judgments.

Believing they are impartial can hinder experts from questioning their own processes and decisions, as they may perceive their insights as objective truth rather than being influenced by personal heuristics or societal norms. This overconfidence in one's judgment can create a cycle where biases continue to affect outcomes in analysis and decision-making without being addressed or acknowledged. Recognizing this tendency is essential in developing strategies to combat cognitive biases effectively.