What term describes the phenomenon where bias can increase and spread among individuals?

The term that describes the phenomenon where bias can increase and spread among individuals is snowballing. This concept refers to how initial biases or perceptions can gain momentum, leading to a larger collective bias within a group. It signifies that small, individual biases can combine and magnify, much like a snowball rolling down a hill that gathers snow and grows larger as it continues.

In the context of social dynamics, when individuals within a group start reinforcing the biases of one another, this can lead to a widespread acceptance of those biases, resulting in a stronger, more entrenched belief system among the group. As discussions and interactions compound, these biases can proliferate, influencing more individuals and creating a feedback loop.

The other terms do reflect elements related to influence and change but don’t specifically capture the process of a bias gaining momentum through collective reinforcement. Snowballing vividly illustrates this growth of bias over time and through social interaction.